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Tuesday 22 September
12:00 PM - 1:00 PM


Capturing consumers' attention and emotion is a key objective of marketing, however conventional market research may not provide accurate insights into the consumer's true thoughts and emotions.

In this Feed Your Mind talk, Dr Billy Sung will explore how psychophysiological measures such as eye tracking, facial expression and brainwave analysis can help marketers collect reliable and valid data to develop more effective marketing strategies.
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Tap into your customers' emotions using science:
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